SEO Optimization: Strategies and Benefits for Your Website

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Finally we will try to understand how to use the TF*IDF (after explaining what it is, obviously...) to our advantage, and we will introduce the " canonical tag ", very useful for those who deal with e-commerce - but not only - plus other precautions.


11) Where the bot should search and what it should ignore: the robots.txt file
Robot.txt is a simple text file that tells search engine czech republic whatsapp resource crawlers which directories to crawl (allowed) and which not to crawl (disallowed). Every bot accesses the robots.txt file before crawling your website. Also read "SEO Optimization: Strategies and Benefits for Your Website"

Using robots.txt helps ensure that search engines identify all important content on your website.
If you do not want an area of ​​your site to be crawled, you must specify this using the "disallow" option in the file.

Example command to indicate that there are no restrictions:

User agent: *
Example command to indicate that there are restrictions, the bot should not visit the protected directory:

User agent: *
12) Research and carefully select the keywords that characterize your business.
It is essential to find the keywords that are used by your target (or rather by your Buyer personas ) while searching the web for the products/services you offer. " Keyword research tools " help you identify what types of content your customers are looking for. Here are some of the recommended tools for keyword research:

Google Keyword Planner : The "Keyword Planner" is part of AdWords, so you need an AdWords account to use this free tool. You can easily search for keywords for your site. You can also view keywords from competitor sites, and it also shows monthly search volume information.
Google Trends : Another free tool that shows how often keywords are used. You can preview "spikes" in requests. This is great for seasonal keywords and event-related keywords.