Strategic planning is also strongly related to measurement, which is part of the MRACE® model. In a new country, it is important to measure the effectiveness of marketing using several different metrics.
In the early stages of marketing, higher conversions, such as purchases or contacts, may still be rare. That's why it's important to monitor metrics related to traffic quality, such as: is traffic coming to the site from a new country and how long is the time spent on the site?
Monitoring is also easier, for example through a dashboard , because it allows you to see in real time which countries leads come from or how marketing works in different countries.
You can read more about metrics for different marketing stages here!
Reach your target audience with appropriate marketing channels
The right marketing channels can help you drive traffic and potential customers to your website. You should choose channels for different marketing phases, depending on where your potential indonesia phone data customers are. Of course, the budget you have will also have an impact.
If you want as much visibility as possible for your brand, you should consider channels such as:
Display Network
Programmatic
YouTube
Meta
TikTok
Channels that work for lead acquisition can include, for example, Google search advertising, Meta or LinkedIN. A B2B company offering expert services can find customers on LinkedIN, for example, but it can be a rather expensive channel in the United States, for example. Also, in Google advertising, advertising costs vary greatly in different countries, so it is worth estimating the advertising budget, for example, according to the click rates of the most important keywords.
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