Some formats are specific to a screen, others adapt according to the terminal used. The IAB (International Association dedicated to the optimization and promotion of interactive advertising) has listed the formats used or proposed by platforms and web players . To name a few: Mega banner, Rectangle, Half page, giga banner, Wide angle, Dressing, Slider, Interstitial…
Depending on the desired objective of your campaigns , some formats are more suited to awareness, visibility, traffic or conversion. The Wedig agency supports you to recommend the most suitable formats to reach your audience and create advertising creations, in static gif, animated gif, html 5, video.
Display targeting criteria
Apart from the mastered strategies of remarketing, retargeting and the CPC (Cost per Click) purchasing mode, the display offers numerous targeting criteria to follow your prospects and customers in their navigation. You can thus implement highly targeted acquisition campaigns on powerful levers. The location on which your advertisement will be displayed matters, it must be worked on carefully in advance.The current boom in technologies of all kinds clearly benefits individuals in their daily lives, but also and above all businesses. In fact, all the many technologies that we encounter in our daily lives also greatly help businesses in their activity, regardless of their sector of activity. For all companies with an Internet customer service (telephone server or any other direct customer relationship solution), the chatbot seems to be, and this today, the revolution of tomorrow.
What exactly is a chatbot? What are the possible hungary phone data consequences of this innovation on the activity of companies in the years to come? How will companies be able to save money with the help of chatbots by 2023? All the answers to these questions in the lines that follow.
Before going into more detail about the benefits to be expected from such technology, which is expected to continue to develop within companies in the years to come, let's take a few lines to introduce chatbots.
A chatbot is therefore a software robot capable of dialoguing directly with a consumer, in the case of a company. This software robot is put into service by taking advantage of a library of questions and answers, so that it can be functional from its first conversations. Subsequently and as it is used, this robot is able to dialog naturally with its interlocutor but also to "understand" and analyze all the comments heard to feed its artificial intelligence. We then speak of "machine learning", as it is possible to find it in robotics or the most sophisticated industrial machines.
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