Pagination provides internal linking opportunities

sakibkhan22197 · Post by **sakibkhan22197** » Mon Jan 06, 2025 4:00 am

Slow page load times increase bounce rate
By improving your page speed with pagination, you can increase your chances of ranking higher in search results. And keep visitors clicking through to your site.

External links
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Internal links—links on your website that point to different pages on your site—help search engines understand the structure of your site.

And it passes authority to other pages. Which can improve your rankings.

Pagination risks
Duplicate content
Website owners who set up pagination incorrectly run the risk of duplicate content , which can hurt your SEO efforts.

Duplicate content occurs when your site has the same content in multiple places.

For example, let's say your eCommerce store has a "View All" button along with paginated archives.

"View All" button along with paginated files
If pagination is not set up correctly (which we will discuss later), you run the risk of duplicate content.

Because?

Because the content of each of the paginated pages is the same as the "View all" page.

So when search engines crawl your site, they may see duplicate content.

Less user engagement
One of the purposes of pagination is to help users navigate your site. But if pagination isn't set up correctly, users may be less likely to click through to each page.

Imagine you arrive at a website with hundreds of pages to click through.

Instead of clicking through each page, you might feel overwhelmed and leave.

To fix this, set up pagination in a way that makes sense to users.

For example, divide your content into cameroon phone number database categories. And then paginate those category pages.

SEO Pagination Best Practices
1. Autocanonize each page
A self-referencing canonical tag on each paginated page can prevent duplicate content.

A canonical tag is a way to show search engines which page on your site is preferred. It is usually found in the <head> section of a web page and looks like this:

A self-referential canonical tag is when the canonical tag in a web page's HTML code points to the same page it is on.

When you use a self-referencing canonical tag on paginated pages, you are telling search engines that the content on each paginated page is the "primary" version of the page.