Continuously monitor and review

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For example, you can block any search that includes your negative keyword with broad match negations.

Whereas with exact match negatives you are able to block the exact term.

This gives you more control over which queries trigger your ads.

Find and remove underperforming keywords
Keep an eye on your "search terms" reports and look for keywords that are getting a lot of impressions but not performing well.

For example, keywords that have a high number of impressions but a low CTR or quality score.

You can add them as exact match negative keywords to boost these metrics.

This way you can get the most out of your advertising budget.

Regularly use search term reports, conversion data, and customer feedback to find new negative keyword opportunities (or evaluate the performance of current keywords).

Keeping your negative keyword lists up to date turkey telegram data ensures that they are always relevant and aligned with your campaign goals.

Continue to optimize your keyword lists
Finding and adding negative keywords is important. But it doesn't stop there.

PPC is constantly evolving. Rankings change, competitors change, and algorithms change.

So you need to keep an eye on your campaign data and optimize your keyword lists frequently.

And you can do this with the PPC Keyword Tool .

It can help you cross-reference keywords between different ad groups, add negative keywords you didn't think of, and seamlessly import everything into Google Ads.

Simply import your keywords, and the tool will automatically provide you with recommendations.