Specifically for this API (because there are many), it's fine because Google won't block you from scraping their pages, it's relatively affordable, and the data is accurate and location-specific.
How it works: It depends on the technical stack and programming language you use. It's basically raw data, so it's up to you how to use it.
A good high-level illustration is available on their website.
You can enter a location and a keyword, and it will show you what the SERP will look like, as well as the metadata it will give you related to that search:
SERP (left) and metadata (right) displayed for "best seo software" in Austin, Texas, USA.
When using the API, you will most likely integrate it with an existing tool or request it through a programming language.
The home page also explains several ways to do this, depending on the language you use:
How much it costs: Costs start at $50/month for up bolivia phone number database to 5,000 searches per month. When you want to upgrade, it's $150/month for up to 15,000 searches. This extends to enterprise use cases.
5. Zenserp
Zenserp Homepage
What it is: Zenserp is another API that allows you to directly scrape search engine results pages and access raw data. Again, this by itself doesn’t give you any summary metrics or position tracking, but it does allow you to access and own the data so you can use it in any way you choose.
Why we like it: Zenserp is one of the most affordable direct search APIs I’ve found, starting at just $29/month. It scales incredibly well, reaching 1,000,000 searches per month.
It includes several search APIs such as Google Image API, Google Trends API, Google Maps API, Google News API, YouTube API, Bing Search API and many more.
It's really a complete package when it comes to directly accessing data from the search results page.
How it works: Similar to how you use Zenserp depends on your technology stack, your use case, and your preferred programming languages.
You can try it out in a limited way on their website and see what kind of metadata it gives you:
Try Zenserp on a limited basis
You can access your API endpoint with virtually any programming language, from Javascript to Python (and R, but no one ever mentions R).
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