It's time to take your B2B company's digital presence to the next level.
Usually within the business world, especially when talking hong kong mobile phone numbers database about a digital marketing strategy, it is believed that generating organic traffic should be one of the main concerns that must be taken into account and, furthermore, one of the main goals of any campaign. This is a totally valid point, but it can be a half-baked point.
Although generating qualified traffic to company websites is a vital element for growing the reach of every campaign and every digital strategy, it is also true that you need more than just a large portion of new visits to your site; what? The generation of new leads, for example, and especially the nurturing of said leads so that you can later convert them into clients of your company.
In many companies, as soon as a significant number of new leads are obtained, they are transferred to the company's sales team so that negotiations can be started with each of these leads. This is a serious mistake. According to figures, between 30% and 50% of the leads obtained thanks to a digital strategy are not yet ready to talk about a purchase. For this simple reason, it is very important to carry out a lead nurturing process: thanks to this tactic you are educating them so that they can understand their own needs and see that your services are the answer they need.
WHAT IS THE RIGHT WAY TO NURTURE ORGANIC LEADS?
Without a doubt, the best way to nurture your organic leads is through a filtration process, a funnel tactic in which each of its stages represents a substantial advance of the leads within their respective buyers journey. However, we do not want to sound too general or unclear, so we will go over the details of a tactic of this type a little later.
Now, one of the first steps you can take before starting to develop your tactic to nurture organic leads is to carefully review the figures you get in your digital strategy: the volume of traffic, the sources of said traffic, the number of leads you convert from organic traffic, etc. This way you will be able to think in much more concrete terms when developing your lead nurturing tactic.
Here at X3Media we want to help you with your entire digital strategy. That is why today we want to show you some essential steps that you can carry out to nurture organic leads within your Inbound Marketing strategy and, in this way, you can enhance and streamline all the digital marketing efforts within your company.
1. Analyze your leads' buyer journey and segment them based on it.
Although there are currently many tools within Inbound Marketing strategies that can contribute to the nurturing of organic leads, email is still a very effective tool that can provide amazing results if used correctly. To do this, you will need to segment the email list you have within your digital strategy in order to carry out the right tactics with the right people.
