8 Skills You Need to Become a Digital Marketing Manager

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Companies of all sizes are investing in digital marketing pipelines to drive traffic, increase brand awareness, and increase sales.

The reason for this investment is that digital pipelines provide companies with global reach, enable targeting and personalization, and gain insights (especially when using the power of artificial intelligence).

As a result, digital spending by U.S. marketers increased 7.9% over 12 months, while traditional ad spending fell 0.6%, according to Statista.

This is why digital marketing managers are so popular. That's why wages are rising. A recent job market survey by Aspire and DMI found that marketing managers in the US can earn up to $105,000, while senior marketing managers in the UK can earn up to £75,000.

So, if you are an aspiring digital marketing manager but not sure how to get there office data this blog will help you identify the essential skills you need for a successful digital marketing career.

In this blog, we will introduce:

What is a digital marketing manager?
What does a digital marketing manager do?
What are the tasks of a digital marketing manager?
8 Skills You Need to Become a Digital Marketing Manager
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What is a digital marketing manager?
Digital marketing managers are responsible for developing, implementing and managing online marketing strategies to promote the company's products or services.

They use various digital channels such as websites, emails, social media and search engines to reach and connect with their target audiences.

A key part of this role is to increase the company's online visibility, drive traffic to the website or landing page and generate high-quality leads.

What does a digital marketing manager do?
The role of a digital marketing manager requires data analysis, budget management, and testing and optimization of digital marketing campaigns to ensure the organization is competitive online.

They lead a high-performing team of marketing professionals specializing in search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising (PPC) and email marketing.

With so many marketing channels to manage, digital marketing managers need to have extensive knowledge and be able to collaborate with other departments such as sales and product.

Another key part of the role is keeping up with new digital trends and technologies to stay relevant and improve strategy.

What are the tasks of a digital marketing manager?
As a fast-paced role, Digital Marketing Managers need to handle many tasks in a day! Some of the most typical tasks they may perform are:

Develop and execute digital marketing campaigns across platforms (social media, email, SEO, PPC, etc.).
Monitor and analyze campaign performance using analytics tools such as Google Analytics.
Manage and allocate advertising budget for paid advertising across various channels.
Coordinate content creation with designers, writers, and other team members.
Optimize your website and landing pages for SEO and user experience.
Conduct keyword research and apply SEO best practices.
Manage social media accounts and analyze performance to determine optimal content types and pipelines.
Track and report on key metrics like website traffic, conversion rates, and ROI.
8 Skills You Need to Become a Digital Marketing Manager
Now that you know a little more about the role and daily tasks, it's time to look at what skills you need to be a digital marketing manager.

1) Strategy and leadership
As a senior role in the management team, it is important for digital marketing managers to possess leadership skills.

This involves being able to manage and motivate teams to achieve business goals. To do this, you'll learn techniques for coaching and mentoring team members and hone problem-solving skills.

Not only do you need to manage people, you also need to manage marketing campaigns. You need to understand customer behavior and customer journeys, be able to manage and allocate budgets, and communicate effectively with external stakeholders through channels such as digital PR.

In addition to leadership, you will develop and implement a digital marketing strategy. This will require you to evaluate metrics to inform long-term strategic decisions and explore digital technologies and marketing strategies to drive growth.