The effectiveness of SMS campaigns

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The main advantage of SMS marketing is its effectiveness. But how does this translate?

The first thing that explains the power of this channel is the omnipresence of mobile phones . Today, 2 out of 3 French people own a smartphone. Which makes SMS marketing an excellent way to directly reach your contact. No matter the generation or type of phone, we never part with it, which opens up the field of possibilities in terms of accessibility!

In addition to being more and more connected, the French are more in brunei b2b leads favor of receiving SMS. Indeed, 80% of them find this method less intrusive than an email and 89% say they are interested in receiving SMS from their favorite brands.

These statistics explain the second reason that makes SMS an effective tool for an e-commerce site: its high engagement rate . Indeed, a revealing statistic of the power of SMS that I can share with you is that 90% of SMS are read within 10 minutes of being sent. The opening rate is therefore just as impressive for SMS with an opening rate of 98%, which is 8 times more than an email.
3 – Offer attentions “for nothing”
Sometimes the smallest attentions create the biggest effects. You just have to touch with the right emotion. You know, it's silly, but I've been a customer of the same perfume brand for years. However, my favorite moment is when I go to the store to pick up my birthday present. However, I regularly get 25% off perfume, which of course has more value than the lip gloss or hand cream I'm going to be given. But that's not the main thing. I'm just a total fan of these little gifts that I enjoy for a long time and that remind me how nice this brand is to me! Brand image and likeability capital guaranteed!