Integrating the two into a global strategy

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An attractive image: By offering interesting offers or new products, you appear as an innovative and dynamic company.
An emotional connection: Well designed (personalization, engaging tone, adapted offers), it helps you create an attachment to your brand, an emotional connection
However, be careful about how often you send them. If it’s too high, you risk being perceived as too intrusive, and harming your brand image. And that’s not what you want, is it?

Combining transactional and promotional SMS allows you to maximize the impact of a communication campaign by exploiting their respective strengths.

The first will help companies to immediately establish a climate of trust with their customers, by providing precise and rapid responses.

Thanks to this proximity created, the targets will be much more receptive and attracted by the offers proposed.

sms combination
Example scenarios
Here are some examples of scenarios, with the sending of a transactional SMS hotmail email list upstream, followed by a promotional SMS.

Online shopping scenario
“Thank you for your order, Claire! #12345. We are preparing your items and will keep you informed of the shipment. Track your order here: [link].”

“Want to treat yourself even more, Claire? Enjoy 10% off your next order with the code: FIDELITE10. Valid until 12/30. Shop now: [link].”

Travel Booking Scenario
“Your reservation has been confirmed! Hotel Soleil – Double room, from December 20 to 22. For any changes, contact us at [number].”

“Ready for your vacation, Emma? To make your stay even more enjoyable, enjoy 15% off your next activities. Code: VACANCES15. Book here: [link].”

Service Subscription Scenario
“Welcome to [Service Name], Luc! Your registration is confirmed. Use access code 4782 to start exploring your account.”

“Thank you for joining [Service Name], Luc! Enjoy an exclusive offer: -20% on your next subscription with the code: BIENVENUE20. Offer valid until 12/31.”