7. Cart abandoners & checkout abandoners

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Your only goal at this point is to convince them to use their coupon code and finish their purchase.

You could use a sticky bar that promotes the active coupon code. Once again, you can increase the effectiveness of your campaign by including a countdown timer that heightens your visitors’ sense of urgency.


Visitors who place items into their cart are also part of your “fully aware segment,” even if they decide to leave your site without finishing their purchase.

When they try to leave your website, it’s time to guide them to complete their purchase by using popups!

At this point, an irresistible special offer can convince them to buy now rather than later.

Limited-time offers are the best way to stop denmark email list cart abandoners in their tracks and ensure that they make a purchase.

Here’s a good example:


8. Just purchased
Customers who just made a purchase are one of the most important ecommerce segments. That’s because it costs five times more on average to acquire a new customer than to keep an existing one. Your loyal customers are the lifeblood of your online business.

When someone has finally made a purchase, they’re usually quite happy and looking forward to the delivery. This is a great time to plan ahead for future purchases.