Use software for sending emails

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It is said that if you don't grab users' attention within the first three seconds, you've lost the opportunity you had to reach them. You can't afford to waste this opportunity in any way. You need to send the email when they are ready to receive it, so you have a better chance of them reading it.

That's why you can use artificial intelligence to send messages based on the time each user uses their email. Because you can't send a general email to all customers at the same time and at the same time. This doesn't make sense since your users are probably not all active at the same time.

The data collected will inform you about the behavior of each user. business phone numbers list This type of personalization will affect the opening rate of your email marketing campaigns and improve your conversions.

5.- Marketing automation

Marketing Automation refers to software that is designed to execute all the tasks performed in digital marketing strategies in a faster and more efficient way. In order to gain regular customers.

Artificial intelligence is an increasingly important part of marketing automation platforms. They can help identify the behaviors and events that should trigger email-based marketing communications. They also determine how delivered messages should be tailored to meet user desires.

6.- A/B Test
Test A:B

Artificial intelligence is closely related to A/B testing as it helps to perform tests in ways that were not possible before. Performing A/B testing in your email strategy will bring you a lot of value. You will be able to know what interests your audience the most.

Email marketing platforms that integrate artificial intelligence help create more robust and real-world tests, as well as identify trends that might have previously gone unnoticed.

Artificial intelligence applied to A/B testing uses natural language to create subject lines or calls to action that seem as if they were written by a human being. But they are also aware of and knowledgeable about the type of language each brand uses to communicate with its customers.

Traditional A/B tests therefore have a different meaning today thanks to artificial intelligence. And they can be perfectly used in email marketing strategies.



With MDirector's Email Marketing software you can communicate and build customer loyalty by sending personalized email updates. All thanks to the Cross-Channel Marketing strategy.

With the MDirector CRM Retargeting platform , you can add a cookie to each user in your database. This way, you can communicate with them while they browse the web and mobile. MDirector is the first email and SMS marketing platform that includes the possibility of retargeting your users. And, what's more, you can do it all from the same tool.

Adding a cookie for each user in your database is very valuable because it adds an additional channel to target your potential customers or users.

Integrate artificial intelligence into your email marketing strategy but use a tool that allows you to perform several actions in one. Would you like one of our advisors to contact you?