Have you ever looked through your marketing campaigns and noticed that you've sent the same promotion to the same customer multiple times? This is just one example of the many problems that duplicate data can cause in your Hubspot, Salesforce, or Intercom account.
Duplicate data is a serious problem for companies of united kingdom phone number all sizes. A study by Experian showed that 94% of organizations suspect that their customer data may be inaccurate. And if such companies have a decent number of records in their databases, it is almost certain that their data is not 100% accurate.
However, the magnitude of the problem that duplicate data represents is greatly underestimated by most companies. Experts have found that even duplication rates of 10%-30% are not unusual if a company has not found initiative to ensure the quality of its data. One study found that up to 40% of all lead sets contained erroneous data .
An excellent example of the hidden impact of duplicate data is Children's Medical Center in Dallas. The company engaged a third-party vendor to clean up their database, which had a staggering duplicate data rate of — 22%. After implementing best practices and investing in solutions to help them clean up their databases, the company was able to reduce their duplicate data rate to 0.2%.
The cost of such HubSpot and Salesforce duplicates is measurable for these companies, but the overall impact of dealing with such data is not just about overspending on a marketing campaign.
Your employees spend more time understanding, processing and dealing with this duplicated data. Your sales teams may be working with incorrect information that is out of date when making sales calls. Your broader organizational decisions are made based on data that may be sending the wrong signals, which then influence your decisions
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