Nhau dzewebhu dzinoshandura sei kushambadzira kwako?

[sathi9090]

Nyaya dzeWebhu: Tsanangudzo uye nhoroondo
Chii chinonzi web story?
A bit of history
Iyo yewebhu nyaya fomati imwana mutsva munyika yewebhu, muna 2018 ndipo pavanoita kuoneka kwavo kwekutanga pasi pezita renyaya yeAMP. Panguva iyoyo, google yakaita kuti iwedzere AMP (yakawedzera nhare peji) tekinoroji.

Kunyangwe yakajairika tekinoroji hwaro, nyaya dzewebhu, kubva pakutanga, dzakaratidza hunhu hwakasiyana kubva kune AMP tekinoroji.

Musiyano mukuru ndewekuti nyaya yewebhu izere-rakazara peji rine hukama chete naro uye rinogoverwa pawebhusaiti yako. Inogona kunzwika sehunyanzvi, asi inoshandura zvachose zvese.

Kunyangwe pakutanga yakasundwa negoogle, tekinoroji Yakarurama Runyorwa rweNhamba dzeNhamba dzeNhamba iyi yakavhurika, kodhi inowanikwa uye inoshandiswa nevose pasina kupindira kubva kugoogle. Pamusoro pezvo, kune akawanda maturusi ekugadzira nyaya dzako dzewebhu.

Iyo nyaya yewebhu inotaridzika sei
pic_webstory
Sezvauri kuona, nyaya yedandemutande inoratidzika kunge yaunogona kuwana senyaya pasocial network. Iyo yakajairwa fomati yewebhu nyaya ifomati yenharembozha, asi zvinogoneka kugadzira desktop yenyaya yewebhu.

Munyaya yewebhu tinogona kuwana zvinhu zvezvakawanda zvisikwa:

Text
Images
Vadivelu Comedy Videos
Gifs
Quizzes
Links
Naizvozvo izere-rakazara peji rewebhu rinogona kuve nechero mhando yezvinyorwa uye kuti kunyangwe zvakagadzirirwa nharembozha inogona kuchinjika uye kudyiwa padesktop.

Iwo anowanzo sanganisira gumi nemaviri mapeji uye anofanirwa kunge ari ega. Ivo havasi teyeri kune zvimwe zvemukati mako, ivo vanofanirwa kutaura nyaya yakazara. Kune rimwe divi, hazvireve kuti iwe unofanirwa kugadzira nyaya dzewebhu dzemapeji makumi matatu ane zvinyorwa zvemavara. Tichadzoka kune izvi gare gare muchinyorwa.

Zvakanaka chaizvo handizvo?

Usazvinetse isu tichaenda kune rumwe ruzivo muchikamu chechitatu chegwaro rino kukubatsira iwe kugadzira huru dzewebhu nyaya.

Webhu nyaya: Ndezvipi zvakanakira chimiro ichi
Ehe isu tichanyanya kutaura nezve mabhenefiti ekuenzanisa nenyaya dzechinyakare masocial network. Iko ndiko kubudirira kweSnapchat uye Instagram nyaya dzakafuridzira google.

Iyi fomati inoshanda zvakanyanya pakuburitsa zvirimo, ipfupi, ine hupenyu, inoonekwa uye inokodzera kushandiswa kwenharembozha (70% yewebhu traffic muna 2020).

Kana izvi zvakajairika zvanyorwa, huya misiyano uye yakakura:

Nyaya dzeWebhu hadzina hupenyu hushoma
Kusiyana nenyaya dzesocial media, nyaya yewebhu hainyangarike mushure menguva shoma, vanorarama senge chero imwe peji pawebhusaiti yako.

Nyaya dzewebhu ndedzako
Uye hongu, iwe ndiwe muridzi akazara wewebhu nyaya yako. Iwe unoendesa izvo zvaunoda, nenzira yaunoda. Mukuwedzera, iwe unogona kuteedzera mashandiro avo nemidziyo yakaita se google analytics.

Nyaya dzeWebhu dzine indexable
Kubatsira, uye kwete zvishoma. Zvako zvesocial media zvinogara kwenguva pfupi uye zvinongowanikwa panetiweki iyoyo. Nyaya dzeWebhu dzinoonekwa pamainjini ekutsvaga, saka dzinogona kuwanikwa chero pawebhu uye dzinoita basa rinotungamira muSEO yako.

Nyaya dzewebhu dzinogona kunge dziine zvinongedzo
Mazhinji masocial network anotendera kushandiswa kweanobuda zvinongedzo achifarira kuchengetedza vashandisi mu ecosystem yavo (cuckoo linkedin Nenyaya dzewebhu, unogona kuisa zvinongedzo kune zvimwe zvirimo, mamwe masaiti, chero. Nyaya yako, mitemo yako.

Ndingawane kupi nyaya dzewebhu?
Iyi ndiyo imwe yemakiyi ekunzwisisa mabatiro anogona kuitwa tekinoroji iyi: Ndingawane kupi nyaya dzewebhu?

Mubvunzo unonzwisisika, kunyanya sezvo ikozvino muFrance ivo vachiri vashoma.

Nyaya yewebhu ichava:

Pa webhusaiti yako
Ehe izvi zvinoita sezviri pachena, asi zvinofanirwa kuyeukwa kuti izvi hazvisi ephemeral content. Ivo vanogara pawebhusaiti yako uye vanopfumisa zvirimo.

PaSERP (peji yekutsvaga mhinduro)
Nyaya dzewebhu dzinongori pamapeji ekutsvaga kweGoogle semuenzaniso. Sezvakangoita chero peji rewebhu.

MuGoogle Image
Nhau dzeWebhu dzinogona zvakare kutaurwa zvakananga muGoogle mufananidzo, inova yakakura kuwedzera.

MuGoogle tsvaga
Pakupera kwa2020 google yakazivisa kuuya kwenyaya dzewebhu mugoogle discover inova ndiyo chaiyo nhau yegoogle chrome panhare. Ivo vanotora nzvimbo yakatanhamara mushinda uye mune yakatsaurirwa carousel. Iyo traffic hombe inovavhurira. Uye izvi zvinoratidza chishuwo cheGoogle chekuparadzira zvakanyanya iyi fomati.