not only with the comics and presentations he made, but with each of the actions with which he could be associated. In this way, today I want to summarize 5 marketing lessons that we can learn from Stan Lee.
Lesson 1: With great power comes GREAT responsibility
This famous phrase that transcends comics, is for those of us who work in MARKETING a maxim since the power we have to manage digital platforms for brands and our businesses, does not generate a responsibility to act correctly, charge what is fair, give 100% of our knowledge in order to grow the digital ecosystem that we manage.
Lesson 2: Join forces, find your X-MEN
Teamwork is the basis for success. To achieve great goals, you must surround yourself with the best in their field and, with the skills of each one, enhance a strategy.
This means focusing on results, increasing networking and developing an ecosystem that allows integrating different players. You must look for your X-men, the people who will make up your unconditional, fighting and winning team, who, through the sum of their skills, marketing actions will have an important result.
Lesson 3: Building Strength Through Failure
In many comics, groups of heroes have failed countless times, but the pursuit of a greater goal allows for new strategies to be devised and decisions to be made on the path to victory.
In marketing, implementing a plan or strategy fails dozens of times, which is why we must react quickly and activate plan b, c, d, e, f, etc. until we achieve our goals.
Lesson 4: Cause and Effect
It is traditional when reading comics that the cause-effect is a constant, that every decision and action will have a result or consequence.
Those of us who work in Marketing face this every day and often do not keep in mind that the cause-effect can be reversed and go against the Marketing plan. To do this, it is necessary to visualize the options and the path to follow before executing the tactics.
Lesson 5: Find the Infinity Gems
We all saw Avengers and some of us grew up reading the comics. The search for the secrets of universal power is not just a literary cosmogony, it is the comparison that in our lives we are looking for the elements that allow us to have the greatest control of the actions and their effects.
So in Marketing, you must focus on finding your Infinity Gems, that is, those elements that can ensure strategic planning and execution for your projects and for your clients.
Marketing is the glove, but without the gems (tactics and actions) you will not get any results.
Thank you STAN LEE for leaving us with a universe of possibilities and for allowing us to experience your worldview of everything that human beings can achieve. EXCELSIOR.
