Let’s say you launched a piece of content titled “Best Dog Beds to Buy in 2020.” Depending on how you set up your permalinks, you’ll likely end up with a URL like.
However, you know that the main keyword you iran number whatsapp are targeting with your content is “best dog beds”. The good news is that you can choose to override the default URL and create a custom permalink for the page. Simply click the “Edit” button and you will be able to enter your preferred URL.
11. Use optimized page headers
In addition to creating the default URL for your page, the page title also defines your H1 heading. Not sure what that is?

The H1 heading on a page is intended as a way to provide context about what the page is about to both users and search engines. Think of it like the title of a book.
Best practices typically call for using an H1 heading (the title of the page), but you should also use H2 – H6 headings; they provide structure to the content, as well as breaking up the text and making it easier to read.
If your H1 is the title of your book, your H2s are your chapters, with subsequent tags acting as subheadings. Page headers are a great place to include your page’s main keyword and its variations, but don’t overdo it and never force a keyword into a spot where it doesn’t naturally fit.
You can add H2 - H6 tags in your content by clicking on a block, selecting the style as "heading" and choosing the type.