Know your target audience

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As mentioned, each crisis communications team will be devoted to a different type of crisis. As such, each will have a different target audience to address. For instance, a data breach impacts the customer, making them the primary target for your messaging. When dealing with a strike, however, you’ll be speaking largely to your employees.

Each scenario requires a slightly different form brazil mobile number list of messaging. By knowing your target audience before a crisis occurs, you’ll be able to prepare more effective communications.

Spot potential issues early
Not all crisis events can be anticipated. There are, however, plenty of examples of issues that could have been prevented. Dialogue is the key to spotting and addressing these problems early. making this one of the important steps of crisis communication.



For instance, by keeping in touch with key stakeholders, you can get a better sense of potential risks. Stakeholders, for instance, might tell you about security concerns relating to third-party apps. By taking this feedback on board, you can carry out a third party risk management process, and address issues before they become damaging.