The title tag is the title of the page visible in blue, in india mobile number database free the search engine results snippet. It is the most important on-page element from an SEO perspective and allows you to communicate to both the user and the search engine what the content of the page is, even before they have entered it. The perfect title, therefore, is the one that best describes the content of the page and that responds exactly to the query made by the user.
Title tags must meet certain characteristics:
must be present on all pages of the site
must be unique (not duplicated on other pages)
must respect the maximum length of 50-60 characters
must contain the main keyword of the page
must be different from H1
To increase the CTR of the title, it is also recommended to:
insert the brand, at the end of the title, followed by a pipe (brand building)
enter numeric characters
insert questions that intrigue the reader
The meta description is not essential for positioning, but it contributes to the creation of the content of the ad displayed in SERP. In fact, it appears exactly under the title. Keeping pages without an optimized meta description would mean leaving Google the freedom to extrapolate any part of the content of the pages to present them in the form of titles in the search results pages.
Meta descriptions must also meet certain characteristics:
must be present on all pages of the site
must be unique (not duplicated on other pages)
must respect the maximum length of 130-150 characters
must contain a call to action (a verb that invites action)
