The site should not exist for the sake of appearance, but should be an extended presentation material. In turn, the manager, meeting a potential client at a specialized exhibition, hands him a business card with the site indicated on it, etc. He also attaches a link to the site to his signature in e-mail.
The web resource should be updated regularly. In turn, the manager should be well-versed in the web resource and ensure that his words and promises do not contradict the information provided on the site. Statements such as: "Oh, this information on our site is outdated...", "Oh, I don't remember where we had this...", "But it's not written on the site?" are unacceptable. These phrases undermine the trust of a potential client, indicating a lack of coordination in the organization's work.
The “manager + website” connection plays a special role when selling industrial equipment, if only because on b2b websites, instead of directly indicating the price, it is often requested:
An example from a website we developed for a distributor of laboratory and production equipment.
In general, the web developer must ask himself whether the site is helpful to the manager, and whether the manager knows his company's site well enough to use it to its full potential as a presentational marketing material, accessible to the client anywhere and anytime.
The niche obliges us to meet the demands of modernity
Selling industrial equipment usually involves "pressing" on its modernity and high-tech features. This creates special requirements for a website in this niche. It simply must: look modern, meet current layout requirements, and ideally, be in line with the latest design trends.
Judge for yourself, will a client take seriously your claims about your own high-tech capabilities if you have a table layout and a scroll bar on mobile?
Progressive companies understand this, so they periodically redesign develop a new website. In just the last few months, we have been approached by several companies that had fully functional, but morally whatsapp phone number list outdated websites.
One of these companies was the computer manufacturer Advantix.
This is what the About Us page looked like on their old website:
As you can see, we added a signature pattern of gray, white and aquamarine squares, made colored markers instead of dull-looking dots. This made the page consistent with the corporate style, and also "lived it up" a bit.
We also added a plate with icons placed on it, next to which the most significant advantages of the company were displayed in laconic theses with indicative figures. Practice shows that users perceive information more easily in such infographic form.
To increase the trust of potential clients, certificates of conformity have been added.
Among the changes that affected not only this particular page but the site as a whole, the following should be mentioned: we have reformulated the descriptor next to the logo. It was: "Reliable production of domestic systems." It became: "Russian production of industrial computers." The new descriptor is much more accurate. It is clear that by "domestic" we mean Russia, and not any other CIS country, it is clear that the company specializes in the production of industrial computers, and not any other systems (security, water supply, etc.).
See also how the main page of the distributor of laboratory and production equipment Labomet has changed beyond recognition :
