Expensive products generate long texts
The trend of recent years is that the amount of text in advertising materials is decreasing, freeing up space for the visual component. The tendency to so-called clip thinking among the majority of the population forces whatsapp philippines advertisers to limit themselves to a minimum of words. However, a website for selling industrial equipment is not the case!
Of course, you should strive for brevity and extreme specificity, but such a product implies the provision of voluminous information. The specialists studying your equipment will be interested in many details, technical characteristics and operational features. They will not be lazy to compare you with competitors, because the purchase of industrial equipment implies checks for large sums. And the great advertiser David Ogilvy believed: the more expensive the product, the more detailed the text will be required to sell it.
Since a web resource requires a lot of text, it becomes especially important to distribute and structure it correctly. On the one hand, this is determined by a well-built structure of sections, on the other hand, by the specifics of text design for their better perception.
For example, when developing a corporate website for selling industrial equipment, we recommend that you:
Use sans-serif fonts in the main text. They do not "muddy" even when significantly reduced. And the text will most likely be smaller than on sites with simpler topics. After all, you will have to operate with impressive amounts of information.
Don't forget to break up texts into paragraphs and use subheadings with illustrations - otherwise, given the complexity typical of industrial equipment, the texts will be simply eye-catching.
Publishing some of the voluminous regulatory text documents in pdf format is, firstly, convenient to print, and secondly, more pleasant to read.
