The marketing department directly rejected the iran phone number lookup eldest brother's name at the weekly meeting. This is actually not an isolated case. In fact, drama selection has always been a technical job. Many agents and brand owners also use the word "betting" to describe the process of selecting dramas because it is full of many uncertainties. The main reason is that many advertisers sometimes ignore one dimension when selecting dramas, as a result, it is inevitable that success or failure will be unpredictable. How to improve the hit rate of drama selection? How to build an effective content evaluation system? Advertisers may want to stand from the perspective of a production manager and comprehensively consider the commercial value of the drama from the three dimensions of content, platform and users, which is called P for now.
Drama series are both works and products There has always been a debate in the industry about whether films and television dramas are artistic "works" or commercial "products". The reason lies in the competition between artistic creation and commercial operations. On the one hand, films and television dramas are a means of artistic expression, they express emotions, ideas and cultural values through story, character creation and audiovisual language, and are regarded as artistic "works". The creator pursues artistic innovation and emotional resonance, hoping that the work can trigger the thinking and perception of the audience. On the other hand, dramas are also the result of commercial operations and need to consider market demand and return on investment.
