Revenue Innovation Strategist

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Treatment: get rid of doorways and redirects, improve the website taking into account the interests of people and the requirements of search engines. It happens that it is not possible to escape from the filter, especially if you delay correcting the violations. microdata spam Spam in micro-markup Year of appearance : 2015. What it's responsible for : abuse of snippet markup. There is also a chance of getting filtered for incorrectly processed snippets. For example, if you place ratings and assessments in articles where this is not provided by the functionality. That is, the reason for the filter is adding non-existent items to the micro-markup. Symptoms: deterioration of search results positions. Treatment: remove unnecessary items from snippets, stop manipulating user transitions.



link explosion Link explosion - Too Many irani whatsapp group Links at Once Year of appearance : unknown. What it is responsible for : external links. A lot is not always good. In the case of external optimization of the site, it is necessary to build up the link profile naturally and gradually, otherwise Google filters will definitely catch up. Reasons for sanctions: a large number of external links placed in a short period of time; presence of anchors in links. Symptoms: a drop in the site's position in search results, complete disappearance from the results, a significant decrease in traffic. Treatment: get rid of purchased links, reject spam links via Search Console, build up your link profile gradually and organically, especially to new sites.



broken links Broken links Year of appearance : unknown. What it is responsible for : 404 pages. The filter is used due to technical shortcomings, in particular due to the presence of many links with error 404. Symptoms: deterioration of search results positions, drop in traffic. Treatment: remove broken links. google bombing Google Bombing Year of appearance : unknown. What it is responsible for : external links. This filter is also related to external optimization of the site. It is used in the event that a mass build-up of links with the same anchor is detected. Symptoms: decrease in link weight, loss of keyword positions, ban. Treatment: remove problematic links (at least some of them), add external links with new anchors, submit a request for rechecking in Search Console.