In 2017, the National Association of Realtors in the United States, through a report, indicated that 44% of buyers researched properties for sale online.
In LATAM, online users also use the Internet to find homes for sale. For example, an local marketing email list article published by Viva anuncios, stated that 5% of users in Mexico use the Internet to search for homes. Viva anuncios, for example, has 7.1 million unique visits per month.
In Argentina, this number rises to 20% and in Colombia it drops to an average of only 12% .
[Tweet “20% of Argentines use the Internet to search for properties”]
In other words, just as we go online to get a pizza or to check movie times at the cinema, we do the same when we want to buy a home.
Therefore, the real estate sector cannot afford to miss out on the benefits of digital marketing to begin experiencing increased sales and business profitability through proper investment of the online budget and resources.
That is why today we will explain some of the Digital Marketing strategies for the real estate sector that you should consider and take advantage of to start taking your own space in this important market.
https://www.youtube.com/watch?v=Jrd8kRKA5nI
Digital Marketing Potential in the Real Estate Sector
Digital marketing has an extensive list of benefits to be used, and if we have to make a kind of comparison between traditional and digital marketing, the latter wins by far and takes the advantage.
Digital Marketing strategies for the real estate sector help you save time and money
Digital Marketing and the real estate sector make a good team and you may not know that, especially when you learn how to use formats to motivate business sales. We are talking specifically about video.
You may have read this before, but it bears repeating now: content is the best way to reach potential clients, and video content for real estate means two very important things: saving time and money .
Creating digital materials that allow you to appreciate the property in a realistic way saves you dozens of meetings with potential clients who want to see the property, and who at the end of the day, remain just potential clients.
You waste a lot of time and money hiring agents to visit properties.
But with audiovisual material applied strategically under a marketing plan guided to obtain results, all the expenditure in time and money is reduced, only to attract customers who have the greatest interest in buying the property.
