Research by SocialPeta indicates that a quarter of all iOS app downloads during 2020 were mobile game downloads. During the pandemic-induced lockdowns, both game downloads and time spent on them increased sharply ( 62%, according to some estimates ), and the mobile gaming habit is here to stay, making ad-supported games a smart option to reach new potential customers.
In this post, we'll discuss the growing popularity of gamified marketing, review some gamified marketing examples, and determine if this is a suitable option for your brand.
What are adware games?
As the name suggests, adware games are advertisements disguised as games.
In ad-supported germany business fax list marketing, brands design mobile or digital games to promote their products or services. The characters or objects that appear in the game are often related to the brand or product being sold (for example, a Subaru racing game where the car you drive is the latest model of the WRX), and help raise awareness about the brand in a non-intrusive way.
While adware may seem like a new entrant into the mobile advertising market, these types of games have been around longer than smartphones. In 1996, Chex cereal made a splash with Chex Quest , a first-person shooter computer game, where the protagonist (dressed as Chex) had to save other cereal-based characters from aliens. And the game remains very popular to this day!
Three examples of advertising games
The casual games market is huge and has very high turnover rates. Creating a fun and simple game is a great way to attract new potential customers.
