Email marketing is still a powerful tool for businesses, especially in the B2B field. Despite the rise of social media and other marketing channels, companies continue to prioritize building a B2B email list that brings targeted engagement and measurable results.
Not sure how to build B2B email list that delivers these outcomes? You’re in the right place.
In this article, we’ll explore why a well-managed email list is crucial for increasing visibility, building trust, and driving loyalty among your target audience. You’ll also find some actionable tips to help you and your sales and marketing teams create a high-performing email list that delivers results.
Why build an email list?
Building an email list is essential for growing buy phone number list your online reach. It lets you connect with a broader audience interested in what you offer. These people are more likely to engage with your marketing campaigns because they’ve opted in to receive your updates.
Creating genuine relationships with your audience is another major benefit. When people sign up for your list, they’re giving you permission to reach out, setting the stage for a connection based on trust and mutual interests.
Sending regular updates, important information, and personalized messages helps strengthen these relationships and turn subscribers into loyal customers.
Finally, if you build a good email list, you can simplify the buyer’s journey. By segmenting your list into different groups, you can tailor your email campaigns to various stages of the buying process. This ensures your communications are more relevant, making it easy for subscribers to take your desired action.
Why avoid buying an email list?
Purchasing an email list may seem like an easy way to build a B2B email list. But its long-term effects might harm your brand’s reputation and marketing success.
For starters, when emailing contacts from a purchased list, there’s a high possibility of getting marked as spam. Recipients have not agreed to receive communications from you, so they are more likely to flag your emails as spam. This can ruin your current email marketing campaigns and harm your sender’s reputation, lowering future deliverability.
Cheap email lists also often lack accurate information. This significantly lowers their value. In many cases, the B2B contact records can be outdated, with email addresses no longer in use. Emailing such contacts causes high bounce rates and low engagement.
Poor deliverability issues are another common thing when purchasing an email list. Email service providers track how recipients interact with your emails, and high rates of spam complaints and bounces can lead to your emails being blocked.
When your sender reputation drops, it becomes harder to reach people who have signed up for your list. Good-quality email marketing software may not even approve campaigns using non-opt-in mailing lists.
Furthermore, in the EU, the General Data Protection Regulation (GDPR) imposes strict rules on how personal data must be collected and used. The contacts on bought lists have not given explicit consent to receive emails from your company, which directly violates these regulations. Non-compliance results in hefty fines, which makes purchasing email lists B2B a risky proposition.
7 ways to build B2B email list
Investing time and effort into a marketing campaign is crucial for your business. However, it can be tricky to find the right approach to building your email marketing list.
Here are seven simple strategies to help you build a strong B2B mailing list.
1. Address the pain
Understanding and addressing the specific pain points of your target audience is key to getting them to join your email marketing list. Spend time creating content that identifies their problems and offers clear solutions.
For example, if your audience is small business owners, tips on reducing operational costs or improving customer acquisition will be very relevant. When people see that your content addresses their challenges, they are more likely to trust your expertise and subscribe to your list for future updates.
To dive deeper into these issues, use different content formats such as:
Blog posts
Whitepapers
Ebooks
Case studies
Webinars
Podcasts
These content types help you showcase your expertise and solve problems in depth, encouraging readers to sign up for more detailed information via email.
A great B2B example is Salesforce, a company that has successfully built a large customer base by understanding and addressing the pain points of businesses in managing customer relationships.
Many businesses struggle with keeping track of customer interactions, sales processes, and data analysis. Salesforce provides comprehensive solutions through its CRM software, which helps businesses streamline their operations and improve customer engagement.
Salesforce boosts email sign-ups by offering valuable content such as in-depth case studies, insightful ebooks, and exclusive webinars that address specific industry challenges.
Salesforce Success Cloud promotion for enhancing business growth through professional services for B2B email list customers
Source
Additionally, they engage subscribers with interactive tools like free trials and personalized demos, demonstrating the tangible benefits of their solutions. By focusing on the core issues faced by businesses and providing clear, actionable solutions, Salesforce has become a trusted brand and built a substantial email marketing list.
How to build a B2B email list
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