This approach can indeed india mobile number database free significantly increase the loyalty of the current customer base. But at the same time, it can also have negative consequences: other customers who are not part of the “closed club” will be unhappy that they allegedly represent less value for the brand. what types of loyalty programs are there Development of a loyalty program Regardless of what types of loyalty programs you plan to use, launching them requires comprehensive preparation. Otherwise, your efforts will simply be ineffective, and you will waste your time and money. You need to complete the following six steps. 1. Research competitors First of all, you need to study what your competitors offer their customers and what loyalty programs they have.
As a rule, all the conditions are contained directly on the company websites, so there should be no problems with searching. Study how a program works for a particular competitor, how effective it is, whether a similar format suits you and how you can improve it. Blind copying will not work in this case. You must offer something different, more beneficial for the audience, otherwise you will not be able to attract customers. customer loyalty program 2. Audience segmentation After analyzing your competitors, you need to segment your own audience to determine who exactly your program will be aimed at. You can segment your target audience in different ways. For example, these will be: new customers who have just purchased a product or used a service; customers who have found value in the product and are using it more and more; customers who did not find value in the product and do not use it; whale customers who make purchases on a regular basis; exploitative customers who regularly use the product but do not bring profit to the company.
