Mobile e-commerce sales are booming at billions of dollars per year .
In other words, people like to shop on their phones. So it makes sense to reach them through the channel they already use to make billions of dollars worth of purchases.
There are obviously many good reasons why you should explore SMS for your own eCommerce marketing efforts.
So we’ve gone over why SMS can be a great way to promote your eCommerce stockholder database business (and therefore boost your sales), what about the how ? How is it possible to actually use SMS marketing in eCommerce?
Now let's get really practical.
Concrete examples are always helpful. Below are some specific ways (with examples) you can use SMS marketing to boost your eCommerce sales.
1. Flash sales
One of the most common use cases that eCommerce businesses have for SMS marketing is to promote their flash sales or other time-sensitive initiatives.
You probably know the power of flash sales to clear inventory quickly and get a quick sales boost. So imagine if those flash sales could be communicated directly to people’s phones via text message – there’s huge potential to maximize the urgency of flash sales.
Example:
3 Hour Flash Sale. Get 25% off everything with code FLASH25. Hurry, ends at 6pm CST! Shop now: [Link]
Flash sale SMS example
2. Promotions
Aside from flash sales specifically, SMS is a great way to communicate any type of promotion you are running to help showcase your products.
For example, you might be running holiday promotions. So, you can get even more engagement on those holiday opportunities by sending SMS to complement your other promotional initiatives. This way, instead of your recipients only receiving an email, they could receive both an email and a text message, meaning even more exposure to (and therefore adoption of) your promotion.
Example:
Hey [Customer Name]! Shhh! Here's Santa's little secret: an early Christmas gift for you! Free shipping and free Santa coffee mug on your next order over $25! Use code SANTAFREE at checkout: [Link]
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3. Abandoned cart notifications
These people are so close to converting... They're at the bottom of the funnel. They've visited your store. They've put items in their cart.
Still, they leave, and often never return.
But it's not a lost cause. One way to help bring back those nearly-made sales is to send a text message with a reminder... and maybe a little incentive to convince them to keep going.
