WHat horizontal videos look like in the LinkedIn video feed
All LinkedIn video needs to meet these file requirements:
Maximum file size: 5 GB
Minimum file size: 75 KB
Frame rate: Between 10 FPS – 60 FPS.
Don’t forget: While LinkedIn allows you to upload horizo japan phone number list ntal, in-feed videos that are up to 10 minutes long, this new format was made for short-form video — think TikTok, Shorts, and Reels. Start by testing videos 60 seconds or less and see how video length impacts view completion rates.
Best practices for growing engagement with LinkedIn video
Popular accounts aren’t hesitating to adopt LinkedIn video. A quick survey shows accounts like ClickUp and established podcasts showed videos with at least a hundred comments and thousands of likes already.
So how can you post successful LinkedIn video, and ensure it has a chance in the immersive video feed? Here are some best practices to follow.
1. Create content exclusively for LinkedIn
Historically, creators and businesses have been able to share TikTok content and Reels interchangeably. You make a TikTok video and it can almost always be shared on Instagram, Facebook, and YouTube Short— captions and all.
That’s not necessarily the case with LinkedIn. LinkedIn as a platform is unique; at its core, it’s a professional networking platform. Some brands do post professional content on other platforms, but the other platforms are considered to be “personal.”
As a result, what you’re sharing on other short-form video platforms may not be relevant at all. Creators who thrive on Instagram and TikTok with dance videos, recipe tutorials, and jokes won’t fit in with the same types of content on LinkedIn.
