Historically, the most successful companies are those that put their greatest effort into implementing strategies full of creativity and innovation.
But in the business world, it is common to associate the concepts of creativity and innovation as the same, although in reality, both words mean different aspects, which are indeed quite related.
To better understand this, here we will see how they are estonia email list 154781 contact leads related, how important they are within an organization for the fulfillment of goals and objectives, how fundamental they are today and their constant transformation, facing an increasingly interconnected and consumer society.
Let's get started!
What is creativity?
The first thing we must understand is that creativity is a mental ability that we humans have to imagine and conceptualize new and original ideas, which we can relate to things that already exist and which can mean an improvement or a new and different characteristic to those that already exist.
We all have creative potential and this is evident when we refer to ourselves as being capable of creating certain things that are original, expressive, unique and exciting.
For example:
make music,
write,
design,
inter alia.
What is innovation?
Innovation, on the other hand, is the process through which these new ideas for products , services or processes are gradually, evolutionarily or radically incorporated into our lives to make them simpler.
It can also be understood as the natural step towards the evolution of a product to present it in a different way to the public.
It could be applied in the market introduction of:
new technologies,
a new product line or segment,
a new method of production,
or the improvement of an existing product.
What is clear is that creativity and innovation must work together to achieve business objectives .
An example that can help you better understand the difference between these two concepts is the Apple company and its renowned CEO , Steve Jobs.
In this case, Jobs represents the creative entity whose thinking ability allowed him to always move forward, designing the features of his most emblematic products.
While Apple, the company, represents the innovative part, as it interprets and executes the ideas of its late CEO, creating valuable products that are highly desirable by the consumer.
In addition, they always strive to increase their efforts to improve the aesthetics, functionality and simplicity of their products, to stand out from the competition.
