The in-vehicle technology market is expected to grow 6 percent in 2020, to $18.5 billion.
And the global information technology industry is expected to grow at a rate of 3.7 percent in 2020, to $5.2 trillion.
44 percent of companies plan to increase technology spending in 2020, up from 38 percent in 2019.
How to stand out
Differentiating yourself in the tech industry can seem like a daunting zalo database task, especially when compared to a company like Apple. When starting your business, think about something specialized and specific. Instead of capturing the entire market with a single idea, try targeting an underrepresented customer or industry.
One example is Even, a banking app, which focused its technology efforts on providing financial help to those living below the poverty line. This demographic is historically neglected by more traditional banks. By focusing on them, Even has a target market that competitors have not touched.
Keep in mind that tech companies are successful in various parts of the world, not just in Silicon Valley. It is often cheaper and more sustainable to build your app or software elsewhere.
Furthermore, by building fully remote workforces, the high costs of living and working in fully saturated technological areas can be avoided.
Another self-service option that people find appealing is online education. Unlike a knowledge base, which is more of a step-by-step guide on how to accomplish a specific task, online education, like HubSpot Academy, provides information on overall strategy. If a knowledge base article tells them how to set up customer feedback, online education can tell them why feedback is important, when to send it, how to analyze that feedback, and more. Many times, customers won’t expect such in-depth self-service education from a company. When you exceed customer expectations, customers will have a hard time leaving you.
Open Lines of Communication
In an ideal world, customers could find all their answers through a knowledge base or online education. Today that’s not possible.
To support your customers the best you can, open lines of communication—meet your customers where they are so they can get answers as quickly as possible. Common lines of support communication include:
*Phone
*Live Chat
*Chatbots
*Forms
Now, I know what you’re thinking: that’s a tall order, especially if you don’t have a large support team. But, if it’s going to make it easy for your customers to reach you, our Conversations tool can make it easier for you to reach your customers. Conversations is a universal inbox that streamlines your emails, live chats, form submissions, and chatbot inquiries into one place. You can easily prioritize, reassign, and respond so the right people respond to the right messages, and your customers feel supported along the way. Our Conversations inbox looks like this.
