All you need to do is place a call to action or cta button at sms gateway slovenia the end of your email and invite readers to click through and land on your website.Cons of email marketingnow, although email marketing is an effective lead generation strategy, it has its challenges. Following are some of the potential disadvantages of email marketing:emails get marked as spamif your target audience is already overwhelmed with marketing emails that continually sell stuff, they may mark your email as spam or junk and might even delete it without opening. Also, if you send emails very frequently, your audience will unsubscribe to your business that will hurt your bottom line.

Therefore, only creating personal, informative, and engaging emails will help you stand out in the crowd.Limited space for creativityyour business’s marketing strategy will include some new and creative tactics – but email marketing won’t be anywhere near as exhilarating.It takes deliberate effort and a lot of a/b testing to get email campaigns right, so these might restrict the creativeness of your ad or a campaign. Therefore, to reach your audience, you’ll have to employ other creative tactics than email marketing.File size issuesthe files that you send in the emails must be small enough so that your subscribers can download them quickly.