Why is social proof important?
Consumers look for social proof that they are making the america cell phone number list right purchasing decision. This is where objections arise. Referral Candy reports that 85% of consumers look at about 10 reviews before making a decision.
When social proof is right in front of your customers on your website, you prevent them from going elsewhere and getting distracted. If a potential customer is on your website, they have already shown interest and loyalty. By placing reviews on your website, you reduce the chances of a customer putting off their decision and forgetting to come back to it.
Why reviews from Google?
Google is often the first connection between a potential customer and a brand. We search for everything from restaurant menus, bus schedules, and complex informational articles on Google. Clearly, Google has recognized the need for reviews and offers its own platform for aggregating them. Why wouldn’t we add Google customer reviews to company websites if the search engine likes it? Plus, customers prefer it: users are 38% more likely to visit and 29% more likely to consider buying from a company that has a full Google My Business page. We’ll discuss the SEO benefits of Google Reviews in a moment.
