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Content distribution is the process of using different paid and organic channels to publish and promote your content. When designing your content strategy, list the main channels you will free whatsapp number canada target, analyze their historical performance, and develop ideas on what you can improve.
Exploring new channels can also be a good idea. For example, you might consider taking full advantage of the opportunities offered by influencer marketing and partnerships.
Based on our research, the most popular content distribution channels in 2021 were social media (organic and paid), email marketing, and organic search .
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Your resources should be directed to the channels where your audience already spends the most time to give your content the best chance of being seen. Your knowledge of your customers and their behavior should determine which channels to include in your mix.
Optimize your content for organic search
In our recent analysis of 10 selected niche industries, organic traffic accounted for 70-80% of total website traffic in each industry. While ranking for organic search is becoming more and more difficult, organic search should still be a key part of your content strategy.
For best results, be prepared to improve your content quality and optimization.
