“2020 (…) felt like the year that was all about 'trying'. Experimenting with vlogging and making the first webinars. In 2021, practicing is over and we're going for a clear and strategic approach,” says video expert and Frankwatching trainer Pelpina Trip. You can read all about the video trends in her article, including a video of course.
video trends
Social media
The social media trends for 2021: we take back the power
We are at a very important and interesting turning point for social media, according to Sjef Kerkhofs (DailyDialogues). “The turning point where control over data and privacy on social media shifts to the user.” In his article, he focuses on the social developments around social media and for marketers the shift from commerce to creative, qualitative content.
Extra reading tip: this extensive blog by Hootsuite about mexico telegram data social trends . Including finding new customers as the most important goal for social marketers and the rise of baby boomers.
7 Important Trends in Social Advertising
Improving customer experience, social commerce features, fewer targeting options… These are some important developments in the field of social advertising. Get updated with this article!
social-advertising-trends-2021
Instagram: the trends & expectations for 2021
How is Instagram doing? It could well be a turbulent year. “Many people have lost the fun in Insta (…)”, writes Kirsten Jassies (Instagram expert and trainer at Frankwatching). The many changes in the app, with an increased focus on commerce, are causing irritation in the community. But there are certainly also many opportunities, such as for new, creative forms of content.
