Cocoa
This is a smoothie company that, through WhatsApp, carried out a campaign in finance and banking email list Spain to strengthen the brand image , managing to link the use of billboards with this application.
The campaign was called “Looking for Pepi” and when you find her on the billboards you had to send a WhatsApp with the photo and the hashtag #cacaolat, to participate in a draw for 180 products from the brand. This promotion lasted 3 months and achieved the participation of 380 thousand users.
Bifrutas
This brand offered a promotion that consisted of buying 2 products from the brand to participate in the drawing for a motorcycle. The purchase receipt had to be sent via a photo to WhatsApp. This action managed to increase sales, with a participation of 38 thousand users .
Whats Travel
It took advantage of WhatsApp's functionality to manage flight reservations , since users could do so directly and quickly through this application.
Hellmann's
He used WhatsApp to create a recipe chat for beginners . To participate, they only had to give their phone number and use Hellmann's mayonnaise as one of the ingredients. The prize would be a cooking masterclass with chefs.
Conclusion
Photo by rawpixel.com from Pexels
Nowadays, immediacy is highly valued, and WhatsApp Business has managed to offer a range of possibilities, both on a personal and professional level, that it is recommended that companies know how to make the most of to streamline their services and responses .
For small and medium-sized businesses, and even for larger ones dedicated to a more global business, WhatsApp Business is presented as a solution to improve communication, which can often become deficient, causing the loss of potential customers and other problems.
However, it is important to note that sending too many messages can have the opposite effect and even result in the account being closed. Therefore, it is only fair to use it with caution, and above all, with a lot of creativity put into advertising campaigns that manage to raise the level of sales and profits, generating new opportunities that benefit both users and the brand.
The tool exists, and is waiting for the appropriate strategy according to the style and approach of each company , but it is also necessary to know how to sell through WhatsApp Business without forgetting that customer satisfaction will have an impact on achieving the company's objectives.
