So where do you start and how should you analyze your competitors?
Compile a list of your competitors. You will probably be able to do this from a broader competitive research done for your business. However, it is worth supplementing this research with an denmark whatsapp number analysis of your competitors in the SERPs (these are the companies that have a strong keyword overlap with yours).
You can find them using the “Competitors” tab in the Organic Research tool , where you will see keywords that your domain shares.
Use the “Pages” tab of this tool to see which pages bring the highest volumes of organic traffic to your site. This information can help you identify the type of content you should be using to rank. Pay special attention to the type of content that brings in the most traffic: are they blog posts, product and category pages, or other types of content? This can help you identify opportunities to double your traffic.
Use the Keyword Gap tool to find the keywords your competitors are ranking for and the ones you’re not. While we’ll dive into this in more detail when we look at keyword research, it’s an exercise worth doing at this stage to understand which competitors are performing for which keywords.
Using this tool is very simple: just enter your domain and up to four competitors (enter the competitors you have identified or choose them from the list of recommended sites in the drop-down menu).
Here you will get detailed information on how each of your competitors is performing against you, across the keywords you identified. Use this information to guide your keyword strategy.
Use the Backlink Analysis tool to check your competitors' link profiles and understand how they are building links and where they are coming from.
At this stage, it is also important to use this information to determine the size of the link gap between your domain and your competitors, if any. This is the difference between the size of your domain's link profile and those of your competitors, usually defined by the number of referring domains rather than total backlinks.
