Then , go down to the phrase and sentence level. You'll be surprised. Sometimes , you can cut out entire paragraphs without damaging the content.
Hiring a freelance writer would be a smart idea if you need help simplifying your content and removing unnecessary phrases.
2. Use specific numbers and examples to attract attention and build trust
People really like numbers and statistics. They are unchangeable. They help quantify an idea or argument.
Let's consider these two sentences:
Many people prefer to run at night.
Nearly 60 percent of respondents to a recent study reported that they prefer to run at night.
Which sentence has more weight? The second one, right?
You can do a Google search for any keyword and add "statistics" to the search bar. Just make sure you are linking to high-quality publications and linking back to the source.
Examples help, too. For example, in a recent Hello Bar blog post about lead generation strategy , we used real Hello Bars to illustrate our points.
Use specific numbers and examples to grab attention and build trust.
This is a great way to keep your readers' attention.
3. Tell people exactly what you expect from them
One of the best copywriting tips we can share is that you don't have to beg, plead, or cajole your audience. Just tell them what to do.
You don't have to sound like a policeman barking orders. Gentle guidance does the trick.
Let's say you're creating a Hello Bar for a lead magnet. You don't need whatsapp numbers usa a lot of copy to convince your audience to click on it.
What you really need is a short headline and a call to action.
Copywriting Tips - Tell People Exactly What You Expect From Them
In this example, we've given a hint. It's subtle, but it includes a benefit we think readers will appreciate.
Then, we reflect or repeat the command in the CTA. We also switched to the customer's first-person perspective.
4. Give people a reason, and then a better one.
from Hello Bar above? We could offer two incentives to convince people to sign up for our newsletter.
Give people a reason to do what you tell them to do, and then give them a better reason.
It's only 13 words of text, but we've managed to give the reader two incentives to join our mailing list. One appears in the headline , and the second in the CTA.
You can use copywriting tips like these to give your words more weight and grab your audience's attention.
