Choose your video thumbnail wisely. You cell phone number list want to make sure that the prospect knows that the video they receive in their inbox is made specifically for them. So you can write their name on a board, their company logo… something that will make them feel identified and make the business relationship more personal.

Good things, if short, are twice as good. Nobody wants to sit through a five-minute video, just like nobody wants to read a one-page email. Limit it to between one and three minutes so that it really reaches the user. And remember, if you're going to share it on social media, you're only allowed to play one minute, and that's all you have to condense the information.
Be yourself. You don't need to use fancy words or make a moving speech to make your video effective. Just be yourself, use your normal, everyday language.