You just have to find the key to what your clients want to receive.
Sometimes it will be entertainment, sometimes offers, other times information, or a mix of all of these.
A successful e-marketing campaign requires a good database germany phone number data with users who are really interested in your brand, which gives them a great chance of buying. It is important to develop an interaction plan through email. To do this, it is necessary to take Engagement into account.
This metric that we sometimes forget and that is a reflection of the quality of our contact list, and the acceptance or interest in the content we send.
1 What is engagement?
2 What tools are important for measuring engagement in an email marketing campaign?
2.1 ► KPI (Key Performance Indicator):
2.2 ► ROI (Return of Interest):
3 The AARRR Funnel as a measure of engagement in email marketing
3.1 ► Acquisition
3.2 ► Activation
3.3 ► Retention:
3.4 ► Revenue:
3.5 ► References:
4 Don't forget that for the interaction to develop
What is engagement?
Engagement, which we can literally translate as commitment, is actually a measure of the interaction between the mailings we send and our contacts.
Engagement between your brand and the contacts who have subscribed to your list.
It is the ability to create a solid relationship between your company and your subscribers. With the aim of generating a long-term commitment between your company and its potential consumers, through interaction with the mailings you are sending them.
An email marketing campaign must generate interesting and often narrative content, connecting with your subscribers in a personal way, always paying attention to their needs, in order to be able to respond to their doubts, objections, etc.
The secret to engagement is to create the most personalized interaction possible. Obviously, you can't create a unique email for each contact, so you'll need to focus on what your contacts have in common . Something they share.
And with that, you write as if you were addressing a single person.
That's a good way to start.
What tools are important for measuring engagement in an email marketing campaign?
What tools are important for measuring engagement in an email marketing campaign?
Engagement is a tangible element that can be stimulated daily and measured through various metrics and indicators. So you can determine at any time whether an email campaign is successful or not .
► KPI (Key Performance Indicator):
Translated, key performance indicator.
Its use allows you to know if the expected performance is being generated or if an optimization process is required. The most important indicators are the Open Rate (opening rate, number of emails that have been opened), the Click Rate (number of clicks that a link has obtained) and the unsubscribes (percentage of users who leave the list).
These are the basics in terms of interaction with your mailings. But you can have others related to your business metrics, such as:
· Calls
· Request for quotes
· Shopping
· Contacts
That is, all those actions that produce some benefit for your company.
► ROI (Return of Interest):
Translated, return on investment.
This metric quantifies how profitable your email marketing campaign efforts are . The formula for establishing it is net profit: the benefits derived from email marketing minus its costs. It's that easy to calculate.
With ROI and KPI evolution, you should be able to know at all times whether your email marketing campaigns are profitable or not.
