To get started, think about your initial idea and then your supporting ideas. For example, if you are marketing for a company that offers moving services, you switzerland business fax list might start with the word “packing” and then move on to other words like:
Packaging material
Packing tips and tricks
Packaging of household appliances
Moving to suit your budget
Each of these sub-ideas will give you a ton of potential content, and each of them represents at least one keyword you can target for ranking.
Use keyword research tools
There are many keyword research tools out there, both paid and free. Pick one or two that fit your budget and expectations, review them, and evaluate their offerings. Some of the most popular ones are Google Keyword Planner , SEMRush , Ahrens , Moz , and Wordstream .
Define the purpose of the search
Search intent is the reason why a person is searching for a phrase in the first place. There are four types of intent:
Informative: to learn something
Navigation: to get something
Transactional: to make a purchase
Commercial: to specifically search for a product or service
Establishing your intention and its relationship to your goals and themes will help you reduce your terminology by avoiding “how,” “where,” “why,” and “best.”
