This Christmas the number of new hires will decrease, but those that are made will have a more digital profile.
There will be a greater commitment to the logistics and e-commerce sectors.
Christmas 2020 will be different. There will be no kisses, hugs, parties, or large family gatherings. Nor will there be mass hiring of staff for the Christmas campaign.
In 2019, large retail outlets hired albania email list 215428 contact leads around 23,000 people to cope with this period; this year they have already announced that there will be no such staff reinforcement.
The situation caused by Covid-19 has led large companies to not be able to hire as many staff as in previous years . A report by Adecco estimates that around 900,000 new hires were made during the Christmas campaign. This figure contrasts with the 1.2 million temporary jobs that there were globally in 2019.
The pandemic has caused a crisis that means that families have less purchasing power. With less money to spend, their purchases are reduced, so the reinforcement of staff also tends to be less. Of course, there will be some changes compared to previous years.
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In this article we tell you what hiring will be like this year at Christmas.
Bet on e-commerce when hiring this Christmas
Despite a 20% to 25% drop in hiring, those that are made will have a different profile compared to previous years. Covid-19 has caused companies to have to digitalise earlier than expected. This, together with the rise in online shopping, suggests that the most sought-after profile in hiring during the Christmas campaign will be digital profiles.
According to Infojobs, hiring in the logistics, transport and digital commerce sectors is now predominant . The number of staff required to serve at the checkout or face-to-face with customers is therefore decreasing. This is due to the rise of online shopping .
More than 2,000 Spanish companies have joined marketplaces during the pandemic.
Purchasing habits have changed. In fact, according to a study by IAB, the digital marketing and advertising association, 45% of people who previously purchased in physical stores now do so online. According to IAB, a quarter of respondents believe that positive experiences in e-commerce will encourage greater use of this channel.
Marketplaces such as Amazon, Aliexpress and eBay have confirmed that the number of companies that have registered on their platforms has increased during this period. In the case of Aliexpress, more than 2,000 Spanish companies joined from April 18 to June 21.
More digital contracts
If online shopping increases, there must also be an increase in the number of delivery people who deliver the products to the consumer. Currently, according to Infojobs, one of the sectors with the highest demand is the logistics sector.
In the logistics sector, in particular, Randstad expects that some 128,400 contracts will be signed in this sector. This figure represents 44% of the total number of contracts signed during the Christmas campaign.
Digital skills are the ones that will be taken into account the most when applying for these jobs. Companies require employees who know how to use technological tools.
Use of technological tools
What technological tools will be essential to get a job? At a basic level, the use of a word processor, that is, Word, will be required. It will also be necessary to know how to use spreadsheets. The latter will be essential when presenting data on the use of digital platforms or the level of sales.
