The truth is that for the message to reach the reader, everything needs to be strategic and dedicated to the consumer's interests and needs.
Using both traditional media and paid media is important so that the same message reaches a specific target in a clear and concise way.
In the following paragraphs, we will discuss how paid media and organic media can work side by side even though they have different functions. One complements the other so that the brand's success is always relevant.
Let's go
What is Paid Media and Traditional Media
Without much mystery, digital is everything that is circulating on the internet, it is alive and updated, there is daily information that is part of our daily lives.
Speaking as a tool for companies and consumers, digital marketing has a great benefit, after all, it is through there that we broadcast and promote important content, ebooks, offers, talk to customers and reinforce our influence as a brand.
In short, its function is to propagate positioning, stories, proximity to the customer, relationships and, of course, sales.
With the right strategy, there are several ways to work in finance and banking email list the digital world, such as websites, social networks, blogs, sponsored links, video posts, and email marketing. In short, a range of options for working on the brand's reach in many ways.
The reach is undoubtedly present in digital, since just being connected to the internet is possible to have access to any content posted there, gaining greater visibility and even uncontrollable proliferation, since the tool for replicating information is unpredictable.
The advantages are in the cost of advertising, as it is profitable since a publication is only posted once, unlike a printed publication that requires a much larger circulation process so that the information literally reaches the hands of each target.
Without forgetting that in digital, the strength of the tone of voice is extremely important since we are all talking at the same time, so it is necessary to balance communication where everyone understands what the brand is saying and, on the other hand, a language that captures the target audience.
The internet is alive, no one sleeps or rests, the brand also needs to stop and listen to what the customer needs. In other words, have a mutual conversation so that everyone speaks the same language, all with the goal of achieving an ideal, the brand, new sales and the customer's pain relieved.
On the other hand, traditional media, or as we call it offline media , goes almost in the opposite direction, not in purpose, but in conveying the message.
To create an offline media campaign, you need to understand and apply your target audience knowledge. Because the reach is smaller and costs are higher than digital strategies, the message that you will convey offline must be accurate .
Knowing the target audience, their needs and characteristics, will make it possible to better communicate with those who are on the purchasing journey, investing in an effective message without guesswork.
Think about the following vehicle, a campaign in a magazine for example, after being printed and catalogued, it is not possible to delete the campaign from all copies, it will remain there forever.
Therefore, it is important to carefully choose the market niche where this publication will be. It makes no sense for a newspaper edition to talk about fashion and then have a campaign about bodywork and car painting. The chances of this campaign being ignored are huge and the ad will only lose money and not reach its target.
Oh, and don't forget, to have a good campaign you need to measure who the listeners are, taking into account the time, day and which moments of the program the announcement can be made.
Who has never received a business card in person? A practice that still works today, because the card is a letter of trust. Handing it to a potential client can make them remember your solutions when needed.
Create a material with important information, such as name, phone number, WhatsApp , email, website, and social media. Use your creativity to ensure that the card follows the brand's visual identity, without forgetting the company's values, purpose, and message.
How to use Paid Media
Paid media has a clear objective, it is necessary to invest so that the campaign is delivered to the recipient. The advantage is in impacting exactly who needs to hear or be nurtured by such a message.
The strategy allows for greater reach, as the results can be converted into qualified leads and even leads captured for the first time. Not to mention segmentation, traffic generation, and measuring interest through clicks and website visits.
The way you work online plays a fundamental role for both your brand and your client, as your investment needs to bring results. Many companies adopt this approach because it is efficient, guaranteeing results that are beneficial for both parties.
Paid media is the purchase of advertising space to promote products, services or brands. The company has the freedom to study in which space the message it wants to spread makes the most sense so that consumers will know it.
This could be websites, social networks, Google and even Reclame AQUI, which is a great channel for advertising, as it is where at least 20 million consumers pass through every month.
Speaking of Reclame AQUI, which works and invests strategically in both organic and paid media, offering solutions for brands and consumer support.
