Marketing automation uses software to automate repetitive tasks so that they no longer need to be done by hand. For jobs that don't require your supervision, marketing automation is the perfect way to save time, money, and resources.
So, in today’s post, we’ll share 7 social media automation tools to instantly reduce your workload.
But first, let’s look at some of the benefits of using marketing automation for social media.
Why use social media automation tools?
There are several reasons why social media automation tools are beneficial for your business.
While the following list is not exhaustive, here are the top 3 benefits of automating your social media strategy:
1. Improve user engagement
People express themselves freely on their social bc data mexico media, and they will do the same with your business. Since your audience is already present on social media, showcasing it on your website is an easy way to boost social engagement.
It's easier to engage in conversation and get to know your customers through social media interactions, which can help you understand them better.
2. Build social proof
Social proof is crucial to building an audience, earning their trust, and moving them down the sales funnel. To gain the trust of your website visitors, it helps to showcase your social media and give them reasons to choose you over your competitors.
Automatically adding social content to your website and giving it to users helps them feel closer to your brand, which in turn increases sales.
3. Save time
Perhaps the most notable advantage of using automation tools is that they save you a lot of time. You no longer have to manually create and publish posts at the time you want them to be published.
Instead, you can schedule them for a later date so you don't have to worry about keeping your social media marketing strategy up to date and can continue to drive conversions while you do other things.
Now that we know the advantages of using social media automation tools, let's look at the main options currently available on the market.
7 Best Social Media Automation Tools
1. Balloon Smash
smash balloon social media feed plugin
Trusted by over 1,750,000 users, Smash Balloon lets you create customizable social media feeds tailored to your website. It's an easy way to showcase social content from any platform on your website and grow your following with top-notch posts.
With Smash Balloon, you can automate your social media marketing to:
YouTube
Your website
Depending on the platforms your brand is active on, you can choose to automate your content across any of them with Smash Balloon. You can purchase them separately or buy the All-Access Bundle.
Smash Balloon is mobile-ready, fully responsive, and 100% customizable, so you can create social feeds exactly how you want your visitors to see them. Choose from different fonts, color schemes, and styles to match your brand and drive brand awareness.
It's easy to set up and install, and it's also SEO-friendly to ensure you're attracting the right users to your site. You can combine videos and photos into one feed without any programming skills.
Smash Balloon also comes with a smart caching and backup system to keep it always reliable. This also reduces the number of API requests so your website remains fast and continues to function regardless of loading interruptions or errors.
Get started with Smash Balloon today.
2. ManyChat
ManyChat is a marketing automation tool that works with Facebook Messenger, SMS, and email marketing to send automated messages to users and encourage engagement. This chatbot service addresses customer needs, answers their questions, collects user data, and directs them to relevant products and services.
With ManyChat, you can build your own bot to accommodate your site visitors and collect the right information from them. This process helps you attract qualified leads, increase your following, collect feedback, confirm orders, share updates, book appointments, and much more.
ManyChat also comes with analytics so you can track your bot’s progress and make adjustments to improve your strategy. You don’t need any programming skills to create conversations with customers that convert, increase sales, and grow your audience.
ManyChat also integrates with popular platforms like Zapier, Mailchimp, Shopify, Google Sheets, ConvertKit, PayPal, Stripe, and more, so you don’t have to worry about your website running smoothly.
Get started with ManyChat today.
3. tailwind
If you rely heavily on Pinterest and Instagram to build your business, then Tailwind might be the right solution for you. Tailwind is a social scheduling tool that schedules and publishes your social content for you.
Plus, it only takes a few minutes to set up.
With Tailwind, you can find smart hashtags for each post and automatically add them to the first comment. Tailwind also uses data to suggest scheduling posts and sharing Pins at the best times. This helps improve your engagement rate and ensure your content has a higher chance of converting.
Tailwind features for Instagram include:
Scheduling and publishing entries
Suggest suitable hashtags
Customize your booth layouts
Suggest the best times to post
Automatically update links in the background
Tailwind for Pinterest features include:
Create 10 pins in one click
Publishing designs with workflows
Share pins on relevant boards
Suggest the best times to post
Creating Custom Board Lists
Tailwind has a free plan that gives you the essential tools you need to automate your social media marketing. However, for more powerful features that could take your marketing to the next level, you can upgrade to a Pro plan.
