We must bear in mind that Facebook's advertising system works like an auction in which the network always wins. Advertisers bid for their ads to be shown to a previously defined group and the social network shows those that are most profitable.
Therefore, the most important variable is the ad's 'target list of colombia whatsapp phone numbers audience'. If the campaign you want to run is long-term, it would be a good idea to use 'optimizers': experts who are dedicated to making multiple prior variations in the ads to observe their effectiveness and profitability. However, not everyone can afford them due to time and money issues.
Below we will see the two most common methods of paid advertising on Facebook and which one is the most appropriate for our company:
This is the most recommended model for conversions and sales or when we want to get fans. It is normally used to redirect the audience to another page where a purchase or download is made. It is also the most suitable for those who do not have much of a budget or are new to using Facebook Ads since, although they will never pay below their bid, they will not be exposed to paying for low-effective ads.
