Table of contents
Did you know that over 30% of sales-related employment phone number data activities can be automated? While process automation has great potential for sales teams, only one in four companies has automated at least one sales process.
To stay ahead, it’s vital to embrace sales automation as the key driver of cost efficiency and revenue growth. It offers powerful tools that can help you stand out from the competition, reach more prospects, and prioritize qualified leads.
With HubSpot Sales Hub, you can start automating your sales team's tasks, streamlining cross-functional processes, and boosting revenue generation. Below are 5 key processes you can start automating right now with HubSpot Sales Hub to improve your sales process:
Aligning Sales and Marketing Teams
Sales and Marketing working together can make all the difference in your business. Companies have seen a 67% improvement in sales and 209% more revenue when Sales and Marketing work together.
When both teams are in sync, leads reach the right person at the right time, without rework or duplicate work. HubSpot’s marketing and sales automation tools make it easy to keep everyone on the same page, helping teams:
Set up closed-loop reporting
Have a sales-ready lead qualification agreement.
Define the stages of the contact life cycle.
Implement a service level agreement (SLA).
Implement a lead scoring system
Implement a lead scoring system to prioritize working with the right leads. With lead scoring, critical attributes generate numerical values, making it easier for you and your team to prioritize working with leads that are most likely to buy.
You can also use HubSpot’s lead scoring tool to score leads based on factors like company size, location, industry, or the lead’s set of behaviors, such as opening emails, clicking links, time spent on your website, and more. This saves time and allows you to engage with leads who are most likely to become customers.
HubSpot allows you to automatically assign new leads to the most appropriate rep to work with them based on criteria like lead owner, territory, or product.
lead scoring hubspot-1
Automate follow-up tasks and sequences
Keep leads from slipping through the cracks with timely follow-ups and automated sequences. With HubSpot, you can schedule a series of automated sales emails and follow-up tasks for each lead , so you never lose touch. You can also choose from a list of email templates and task options, and enroll a contact right from your inbox.
HubSpot's email template library offers the following templates that you can customize and schedule to engage with leads in a timely manner:
Cold prospecting email. In cold pitches, it is more important to focus on the value rather than the product you are selling.
Email for inbound leads. According to Inside Sales , if you contact a web-based lead within five minutes, they are 9 times more likely to convert. Inbound emails can help you capture web-generated leads.
Follow-up email. Follow-up messages can really make or break a deal. Sales reps are always striving to convert leads into opportunities and ultimately into customers. To achieve this goal, an effective follow-up strategy is crucial.
Optimize process efficiency
Data-driven decision making is critical for any business looking to improve sales performance. By analyzing CRM data, you can identify patterns, trends, and opportunities for improvement.
Review and automate your sales process to optimize efficiency and results. By taking a close look at your sales process, you can ensure that each step is essential and provides value. You can also find ways to eliminate steps that aren’t providing value or that can be automated.
