Since almost all mobile games today can be downloaded and played directly for free, it is difficult to find "whale" users among them. Among the many game players, “whale” users only account for about 2% of them.
However, these 2% of users are the main source of revenue for afghanistan whatsapp phone number data game companies, which is why game developers and marketers are actively trying to capture this customer base.
Game developers that Appier works with share with us the following key insights into monetizing game apps.
Game industry players are well aware that in-app purchases are the largest source of revenue for mobile games, accounting for 48% of app revenue . Therefore, most developers actively adopt this profit model. 79% of mobile game apps use in-app purchases as a source of revenue. . In-App Purchase means users purchase additional content or service plans within the App.
However, as mentioned above, whale players, who contribute the most to game revenue, often only account for a small portion of the total game player population. Therefore, if you blindly invest a large budget in any advertising campaign with the goal of acquiring the most users, you will not be able to ensure that you attract high-value customers, resulting in a very poor return on investment.
Generally speaking, within 24 to 48 hours after a user downloads a game, the game industry can confirm whether the user will become a whale player. If the user does not make any purchases within the App during this period, even if the user continues to play the game in the future, most of them will not purchase any goods within the game. On the other hand, as long as the user acquisition and retention strategies of the game industry are properly implemented, users who purchase the game after downloading it are more likely to continue to spend money in the app.
