In the marketing world, cohort analysis (cluster analysis) refers to the grouping of users with common characteristics or experiences within a specific time frame for analysis. These characteristics may be based on a variety of factors, such as:
Demographic information (age, region, etc.)
Specific actions performed within the application
buying behavior
For example, a cohort might include all users who installed costa rica whatsapp number data 5 million a fitness app in January 2024, or all users who made their first in-app purchase during a specific promotion.
The Importance of Cohort Analysis in Marketing
Cohort analysis allows marketers to track and understand user behavior with greater granularity and detail. By grouping users into groups, marketers can:
Identify user behavior patterns
Measuring retention
Analyze the effectiveness of marketing campaigns
Optimize user experience
Make data-driven decisions to improve application performance
2 major types of analysis
Get cohort groups
These groups are grouped based on when users first interacted with a product or service, such as the app install date. Capturing cohorts is particularly useful for measuring retention and churn over a specific time frame.
Behavioral Cohorts
Behavioral cohorts are formed based on user behavior within the product. This type of cohort analysis provides a deeper understanding of the demographics and behavioral patterns of active users.
