The rise of hyper-casual games

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The rise of hyper-casual games

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What is a hyper-casual game?
Hypercasual games are mobile games that focus on simple, intuitive play, often requiring only basic clicks or swipes. They feature simple 2D graphics and user interfaces that allow players to start playing immediately without the need for complex instructions or tutorials. The gameplay in these games is usually endless, with the player's goal being to get a high score or just to kill time.

According to Udonis , hypercasual games are designed to be "easy to understand and easy to play" and players should be able to understand the concepts of the game within seconds, making these games attractive brazil whatsapp number data 5 million to a variety of players.

Learn more: What are casual games and hybrid casual games ?

The popularity of hypercasual games has grown significantly in recent years. Unity, as a leading game development platform, reported that from the first quarter of 2017 to the second quarter of 2021, the proportion of hyper-casual games in U.S. mobile game installations increased from a few percentage points to 40%.

The reasons for this growth can be attributed to the following factors:

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Simple and instant playability: Hyper-casual games are designed with no learning curve and players can start playing immediately.
Short Play: These games are great for entertaining during short breaks or free moments.
Stress Relief: Many people play hypercasual games to relieve stress and kill time.
Universal appeal: Simple game mechanics make these games accessible to players of all ages and experience.
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