Live Blogging: SEOzeo Team Reports from MozCon!

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The MozCon event, organized annually by Moz, one of the world's largest SEO communities, will be held this year at the Washington Convention Center between July 14-16. The company, which completely changed its entire concept towards 2014 and turned to the concept of "inbound marketing" instead of SEO, has built the foundation of the event on inbound marketing this year. Among the names that came out at the conference, which was also attended by many famous names from the SEO world: Rand Fishkin, Annie Cushing, Justin Briggs, Pete Mayers, Paddy Moogan, Will Reynolds and Michael King, whom we met from SEOzone last year! You will be able to follow the live blogging of the event, which will start at 19:00 Turkey time, on this page. As the only authorized partner of Moz in Turkey, Aykut Aslantaş will try to convey all the developments to you instantly on behalf of our company. You will also be able to follow the live blogging via the @seozeo account on Twitter. If you want to show your support, you can share the tweet below with your friends!


Can't make it to MozCon? We went for you! Starting at 7:00 PM, follow us on : DycG3fDf9q — SEOZEO (@seozeo) July 14, 2014


Don't forget to follow us on July 14 & July 16, after 19:00 Türkiye time!

July 14, 2014 - Day 1 Aykut Aslantaş: Hello everyone from the Washington Convention Center. It is now 9:00 am (19:00 GMT) in Seattle and the event will be starting soon.

19.02: Here we go!

19.09: Rand Fishkin talks about the 2013 US cookie rules.

19.11: Inbound Marketing has now been replaced by Content Marketing and we can see this in a basic way on Google Trends.

19.22: Being an SEO is no longer what it used to be. We can easily homeowner database see this by researching on LinkedIn. The difference between 1997 and 2010 is very interesting!




19.27 : Kerry Bodine - started her speech on the topic of Customer Experience.

19.40: Kerry Bodine - He said that airlines use Twitter the most in their campaigns and customer experiences.

19.41 : Kerry Bodine - Sometimes your customers are happier with the little gifts than the real thing!

19.47 : Kerry Bodine - He reported that users and customers, like companies, are now responsive and should be.

19.50: Kerry Bodine - You can be much more successful by trying to understand your customers or the companies/people you want to see as customers (not with surveys or other known methods) rather than with classic marketing tactics.

19.56 : Kerry Bodine - Explains the details of how you need to create a CX/Brand Map before understanding customer experiences.

20.02: Kerry Bodine - He stated that airlines do the most on Twitter's user experience and customer satisfaction feature and that they should show this professionally on their websites. He gives examples of Delta and Emirates doing it very well.

20.14: Kerry Bodine - Instead of making promises first : He finished his speech with the words "Keep your promises and then make them" and the question/answer session started.

20.45: After the coffee break, Lindsay Wassell started talking about the history of SEO and how the world has changed with development.

20.53: Lindsay Wassell says that when doing SEO work, we should act as if we were marketing a product and manage the process.

20.56: Lindsay Wassell "Innovate your world" - SEO tips!

21.01 : Inform your customers as well as users with training. "Information your product!Information wants to be free"

21.11: Lindsay says that robots are human and that should never be forgotten when doing any SEO project, no matter what. You can check out Lindsay's presentation below.

21.20: Richard Millington (FeverBee) - Talks about how you should communicate with users or customers using the social structure.