B2C Lead Generation Funnel Template: Connecting with Consumers

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Most lead generation funnels follow a similar progression:

Awareness (Top of Funnel - ToFu): The prospect recognizes a problem or need and becomes aware of your brand or solution.
Interest (Middle of Funnel - MoFu): The prospect starts brazil phone number list actively researching solutions and developing an interest in what you offer.
Consideration (Middle of Funnel - MoFu): The prospect evaluates your solution against competitors, weighing options and seeking deeper information.
Conversion (Bottom of Funnel - BoFu): The prospect decides to take a specific action, such as making a purchase, signing up for a trial, or requesting a demo.
Retention/Advocacy (Post-Conversion): Turning customers into repeat buyers and brand advocates. (While part of the overall customer journey, often considered beyond the "lead generation" funnel itself).
Let's apply this template to both B2C and B2B scenarios, considering the context of Bangladesh.


For B2C businesses (e.g., e-commerce, local services like photography or tailoring, educational courses), the funnel needs to be engaging, accessible, and often quicker.

Awareness (ToFu):

Goal: Catch the eye of potential customers who might be casually Browse or have a nascent need.
Channels:
Social Media: Facebook (dominant in Bangladesh), Instagram, TikTok – short, visually appealing posts, Reels, Stories showcasing lifestyle benefits or addressing common pain points. Use relevant hashtags (e.g., #BangladeshiFashion, #DhakaFoodies, #SherpurLiving).